Mr. Karma Shacha, Managing Director of M/s Drangchu Beverages (Pepsi) will be signing a memorandum of agreement with the Bhutan Olympic committee and the Bhutan Basketball Federation on 20thof October, 2014.
Recognizing the importance of private sector participation in the development of sports in the nation, M/s Drangchu Beverages agreed to support the National Basketball league of Bhutan Basketball Federation and Nub-Wang Mountain Bike Race.
The League was established in 2013 March by the Bhutan Basketball Federation to take basketball to provide youth with an opportunity to experience the benefits of playing Basketball and promote a vibrant and sustainable club culture in Bhutan.
As expressed by the Mr. Tokey Dorji, General Secretary of Bhutan Basketball Federation “ with the youth of Bhutan showing great interest in forming clubs, we aim to use this opportunity to inculcate values and life skills in our youth”.
As per the MOA this partnership will provide the Bhutan Basketball Federation and the Bhutan Olympic Committee, resources to ensure the successful organization of the events. Mr. Sonam Karma Tshering, secretary general of the Bhutan Olympic Committee stated that the private sector was one of the most important stakeholders for the development of sports in the nation and that such alliances would help reinforce the sustainability of the sports sector and its development.
M/s Drangchu Beverages will provide the Bhutan Basketball Federation and the Bhutan Olympic committee with financial support of Nu. 595,000/- for the National Basketball League and Nu.600, 000/- for the Nub-Wang Mountain Bike Race.
The Memorandum of Agreement will remain in effect for a period of 3 years and will cover the organization of 3 editions of the National Basketball League and Nub-Wang Mountain Biking Race.
