Coaches involved in the BEAST Program also signed the official ‘Code of Conduct for Coaches’, reinforcing the standards of discipline, professionalism, and responsibility required at the elite level.

A briefing was conducted on several key aspects, beginning with the responsible use of social media platforms — a session that highlighted both the opportunities and pitfalls that come with being a public figure in sports. This was followed by a detailed briefing on insurance coverage provided to the athletes, ensuring they are well informed about their protection on and off the field.

Equally important was the segment dedicated to media collaboration. The BOC Media Team outlined how athletes can work hand-in-hand with the committee to build and maintain their personal portfolios. This initiative is intended to enhance athlete visibility, track performance history, and boost personal branding — critical factors in modern-day sports.

The event was attended by all BOC officials, underscoring the significance of this moment in Bhutan’s sporting calendar. The BOC continues to show unwavering commitment toward building a sustainable, high-performance sports culture in the country.